we immerse ourselves, obsess and get sh*t done.
Big agencies can be slow, expensive, disconnected, and often wasteful. Smaller teams – like ours – are agile, responsive, collaborative, and fully committed to the work.
Our founder brings years of big-agency experience—building brands, creating award-winning packaging, and leading creative campaigns for household names. That background gives us a solid foundation, but our approach is refreshingly different.
We’re a small, focused team built for smart, effective creative. We combine bold ideas with data-driven thinking to get results that matter.
We’re honest, hands-on, and passionate about what we do. We won’t take on work we don’t believe in, and we’re not here to burn through budgets—we’re here to build with ambition and work as a team.
the codes we live by
Creativity & Innovation
We experiment, explore, play and scrutinise. Then craft and refine until something truly answers the challenge. Sharing experiences and bringing fresh ways of thinking makes for exciting, challenging creative that works.
Integrity & Trust
Every project is different and each solution should be unique. We believe the best practice is to work with our clients, not for. This creates a collaborative environment that gives us a deeper understanding of your business or brand, and its values and goals.
Brand-First Approach
To succeed, a brand needs to create long-term value. Every action starts with a fundamental understanding of the brand and ensures that every action aligns with it. Your brand should serve as your foundation for everything you do.
Love Digital
It’s a scary, sometimes over confusing digital world, and we promise to make it simple to understand and simple to be part of. We tackle digital with straight forward practises to ensure it works for your pocket and your brand goals.
Going The Extra Mile
Every project is an opportunity, wether it be an opportunity to create lasting impressions on people or embracing new technologies – we always look outside of a brief to give you new options, insights and exciting side missions.
Collaboration
If we need 50 dedicated creatives and strategists we know them, if we need 100, our 50 will know and trust them. Being collaborative means you can access THE BEST for every job – not the best in the building at that time.
Meet Paul
Founded Now Then Design in 2012, and now with over a decade of studio experience supporting everything from household brands to micro start-ups, Paul leads all aspects of the business. We’re a versatile team, handling all design, marketing, and Shopify development work in-house.