Built for the value tier. Clear, confident packaging for DIY and trade.
Industry
Building products & home improvement
Services
Packaging design
Range architecture
Point of sale
[01] / THE CHALLENGE
GE needed to refresh its acrylics and insulating-foam range for a more value-conscious market. The products had to feel accessible and competitively priced without losing the recognition and reassurance associated with the wider GE brand.
[02] / THE THINKING
The answer was a simpler, more direct design system. Clear colour coding, prominent product benefits and a consistent information hierarchy would help customers understand the range quickly while retaining enough familiar GE equity to build trust.
A consistent brand lockup clearly identifies the product type, performance tier and recommended application.
A prominent paintable badge helps customers spot this key benefit and distinguish between products in the range.
Clear, concise benefit statements make it easy for customers to understand each product and choose the right sealant for the job.
A consistent family of recognisable icons highlights key features and helps customers compare products at a glance.
[03] / THE ROLLOUT
The system was applied across multiple product types, formats and sizes. Its shared structure created consistency across the range while allowing colour and product information to distinguish individual applications.
[04] / THE OUTCOME
The result is a more coherent and accessible product family with clearer architecture, stronger shelf presence and a system that is easier to extend as the range develops.
A few quick questions to find the right starting point.
