A world-class brand, built properly

Transform your brand and unlock your next stage of growth

I’ll help you clarify your strategy, define your identity, and build a brand that genuinely feels right, not just one that looks good. In 4–6 weeks, you’ll have everything you need to go to market with confidence, stand out in your category, and start building a loyal community around what you do.

Introducing

The NOW Method

Branding shouldn’t feel like guesswork.

The NOW Method is my simple 6-step process that takes your idea from “we need a brand” to “we’re ready to launch.” It’s built from 20 years of hands-on experience working with global B2B teams, FMCG brands, and ambitious founders.

No fluff, no endless workshops — just a clear path that gets you aligned, confident, and moving fast.

Now Then, Let’s Talk

Every great brand starts with a conversation

We’ve already had our kickoff chat — but if anything new has come up since, feel free to share.

This is where clarity starts, so the more open we are, the better your brand will be.

Outline the Core

Before design comes strategy

Before any design begins, we’ll dig into your brand’s foundation — your audience, positioning, and story.

You’ll complete a short brand questionnaire to give me the insights I need. Then we’ll book a Brand Clarity Session to align on strategy.

Work the Vision

Here’s where your brand starts to take shape

I’ll create moodboards and creative directions based on your strategy — so you can see how your brand might look and feel.We’ll review these together and pick the route that feels right

Nail the Design

Once we’ve got direction

Once we’ve got direction, I’ll design your full identity: logo, colour palette, typography, brand marks, and supporting visuals.

You’ll see everything come together into a cohesive system that looks great and works in the real world.

Own the Launch

This is where strategy turns into action.

I’ll package your new brand into launch-ready assets — think decks, templates, social graphics, and your Brand Playbook.
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Everything you need to present, pitch, or post with confidence

Win the Momentum

Your brand launch isn’t the end —
it’s the start of real traction

We’ll review how it’s performing, refine what’s needed, and explore ways to build brand consistency long-term.

You’ll leave with clarity, confidence, and a brand that keeps working for you — not against you.

I’ve worked with Paul for over three years across a range of projects, from digital campaigns and video editing to event materials and full exhibition design. Most recently, he led the full rebrand for Harmony, helping us launch a cohesive visual identity and digital campaign that increased engagement.

Natalia Savino S Melo
Corporate Communication

Paul’s obvious passion for Graphic Design and his clever creativity can be seen in all of the work he produces. Working with him is always a stress free, fun experience. He came up with creative suggestions that complimented my ideas perfectly without detracting from the original concept.

Lydia Abdelaoui
Marketing Manager at Gamebore

Paul is sharp, understanding, inquisitive, enthusiastic, passionate, professional and friendly. He managed to put my ideas on screen in no time. He always makes relevant and pertinent suggestions without compromising the original concept.

Cécile Douillard
Women’s Health Advocate

Ready to Make Your

Brand Stand Out

Book your free strategy call and get a roadmap to position your
business clearly, connect faster, and convert more.