Independent by design
Studio

I’m Paul, the designer behind Now Then Design. I help businesses turn what makes them different into a brand people can understand, recognise and connect with. From the first conversation to the final artwork, you work directly with me.
My work brings identity, packaging and digital together. I like finding a clear idea, exploring it properly, then making it work across the things a business actually needs. A thoughtful process, open conversations and care for the details keep the work moving.
Independent thinking
Connected design
What can I help you with?
A clear idea, carried through every part of your brand
Branding
Finding what makes your business different, then giving it a clear and recognisable identity.
- Brand direction
- Visual identity
- Logo design
- Brand guidelines
Design
Bringing the identity into the places people meet it, with a consistent thread across every format.
- Packaging design
- Website design
- Print & point of sale
- Digital assets
- Presentation design
Content & campaigns
Turning the idea into images, stories and moving content that give people a reason to look closer.
- Art direction
- Campaign design
- Photography direction
- Animation & motion
A closer look
Good ideas take shape
in the doing
A mix of identities, packaging and campaigns. Different projects, connected thinking.











