Silwet

Silwet needed an identity that could communicate precision chemistry and practical agricultural performance. It had to draw on Momentive’s established technical credibility while also feeling energetic, contemporary and relevant to life in the field.

A droplet became the central visual idea, representing both the product and the way it works. The symbol provided a simple and memorable foundation that could connect scientific expertise with growth, coverage and agricultural application.

The droplet icon became the anchor for a flexible visual language, connecting Momentive’s trusted heritage with the energy of new agricultural innovation. Colour, photography and motion brought the identity to life across technical and customer-facing communications.

The system was adapted across product materials, sales presentations, exhibition graphics, digital content and campaign applications. The droplet and supporting visual language provided a consistent thread across every format, creating an identity that feels professional in the lab and alive in the field.