Discover / 01 of 10
Discovery Call
We start with a conversation about your business, ambitions and the challenges you want to solve. We explore the likely scope, timing and budget, and decide whether we are the right fit to work together.
A useful conversation
Bring your goals, questions and any context that will help us understand the project.
The right fit
We both need to feel confident about the partnership before moving forward.
Clear next steps
We will agree what information is needed to put a proposal together.
Discover / 02 of 10
Proposal
We turn our initial conversation into a tailored proposal. This sets out the work, deliverables, estimated schedule and investment, giving you a clear basis for making a decision before the project begins.
Built around you
The proposal reflects the needs and priorities of your project.
Clear scope
Deliverables, responsibilities and exclusions are set out for review.
Room to discuss
We resolve questions and agree any changes before work starts.
Discover / 03 of 10
Briefing
A strong brief gives the project a shared foundation. We gather your knowledge of the business, your audience and your ambitions, then agree what success should look like. References help us understand your preferences and the direction you have in mind.
Your knowledge matters
Specific, honest input helps us make better decisions.
No design experience needed
Tell us about your business and audience. We will guide the creative questions.
One shared brief
We agree the objectives before moving into the next stage.
Discover / 04 of 10
Brand Strategy
Where strategy is part of the agreed scope, we explore your positioning, audience, personality and message. We turn these insights into a practical foundation that guides the identity and the way your brand communicates.
Is it in scope?
The proposal confirms the depth of strategic work included.
What we explore
Positioning, audience, values, personality and key messages.
Existing foundations
We review useful strategy you already have and build from it.
Design / 05 of 10
Creative Direction
Before developing the identity, we establish a clear creative direction. We bring together visual references and ideas that respond to the brief, discuss the reasoning and agree the route that will guide the design.
Beyond personal taste
We assess ideas against the audience, objectives and brand positioning.
A conversation
Your perspective helps us choose a direction with confidence.
A shared direction
The agreed route gives the next stage a clear focus.
Design / 06 of 10
Identity Development
We develop the agreed direction into a coherent identity. Depending on the scope, this can include logos, typography, colour, imagery, messaging and supporting design elements. We consider how everything will work together across the places your brand appears.
A considered system
Each element has a role in the wider identity.
Keeping in touch
Updates and review points follow the agreed project schedule.
Built for use
We consider real applications alongside the core design.
Design / 07 of 10
Presentation
We present the identity in context, explaining the thinking behind the design and how the elements work together. Relevant applications help you see how the brand could appear in the real world and give you a clear basis for feedback.
The right people
Include everyone responsible for the final decision.
Ask questions
Understanding the reasoning helps you assess the work.
Time to reflect
Review the presentation and gather considered feedback.
Design / 08 of 10
Refinements
We review your feedback against the agreed brief and refine the design. The proposal sets out the included review rounds. Any new requirements or changes to the agreed direction are discussed and scoped before additional work begins.
Useful feedback
Explain what needs to change and why, with the project goals in mind.
One clear response
Consolidated feedback keeps decisions clear and the project moving.
Agreed review rounds
Timing and allowances are confirmed in your proposal.
Develop / 09 of 10
Assets & Guidelines
Once the identity is approved, we develop the additional assets included in the scope and prepare the brand guidelines. These explain how to use the core elements consistently, helping your team and future collaborators apply the identity with confidence.
Practical guidance
Clear instructions and examples make the identity easier to use.
Agreed assets
Deliverables follow the approved project scope.
A consistent brand
The guidelines give everyone a shared reference.
Develop / 10 of 10
Roll Out
We organise the approved files and prepare your brand for handover. You receive the formats and guidance agreed for the project, with a clear explanation of what is included. We can also discuss any further support you need as the brand goes live.
An organised handover
Files are named and arranged so the right asset is easy to find.
Launch support
Any launch assistance is agreed around your needs.
What comes next
We can discuss ongoing design support as your business develops.
