NOW THEN I'M PAUL
I’m the founder of Now Then Design, a branding studio built on 20 years of experience turning ideas into brands that stand out and stick.
Over the years, I’ve helped everyone from global names to ambitious start-ups. I’ve launched in-store campaigns for Foot Locker, created new silicone ranges for GE, and delivered a full rebrand for Ferens Art Gallery that helped put it on the world stage.
I’ve also worked with a mix of independent brands, from beer and coffee to spices and vitamins, helping them find their look, voice, and place in the market.
Different industries, same goal: build brands that feel right and perform better.
Our Expertise
Branding
Designing brands from scratch or reinventing those ready for a fresh start.
Brand Strategy
Naming & Messaging
Brand Identity
Logo Design
Brand Guidelines
Design
Every touchpoint should look, sound, and feel consistent; that’s how recognition grows.
Packaging Design
Website Design
Stationery & Collateral
Digital Assets
Presentation Desig
Content
We create visuals that capture attention and bring your brand to life, whether in still or motion.
Art Direction
Product & Lifestyle Photography
Brand Films
Animation & Motion Graphics
The NOW Method
A clear, six-step process that takes your idea from concept to launch with strategy, design, and clarity at every step. No fluff, no endless back-and-forth — just a solid framework built around strategy, creativity, and collaboration.
Now then, fancy a chat about your brand?
Get a free 30-minute strategy call, and we’ll map out your next steps, from brand clarity to creative direction.
I’ve worked with Paul for over three years across a range of projects, from digital campaigns and video editing to event materials and full exhibition design. Most recently, he led the full rebrand for Harmony, helping us launch a cohesive visual identity and digital campaign that increased engagement.
Paul’s obvious passion for Graphic Design and his clever creativity can be seen in all of the work he produces. Working with him is always a stress free, fun experience. He came up with creative suggestions that complimented my ideas perfectly without detracting from the original concept.
Paul is sharp, understanding, inquisitive, enthusiastic, passionate, professional and friendly. He managed to put my ideas on screen in no time. He always makes relevant and pertinent suggestions without compromising the original concept.
Ready to Make Your
Brand Stand Out
Book your free strategy call and get a roadmap to position your
business clearly, connect faster, and convert more.