How to Turn Complex Technical Products Into a Brand People Understand
How to turn ingredient science and technical detail into a clear, distinctive brand.
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Journal
Thoughts on brands, design and the things that help good ideas go further.
Featured insight / 3 min read
Good packaging starts before the first sketch
What to get clear on before you start designing—and why it makes the work stronger.
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How to Tell When Your Business Has Outgrown Its Brand
The signs that your identity and message no longer reflect the business you’ve become.
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Seasonal Marketing: How to Join the Moment Without Losing Your Brand
How to join a cultural moment while keeping your campaign recognisably on-brand.
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NXT: built for speed, grip and precision
A performance-led identity built around speed, grip and precision.
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The Helm: a cocktail range with character
Colour, pattern and character across a connected cocktail range.
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Building a flexible identity for Ferens Art Gallery
An adaptable gallery identity across exhibitions, signage and campaigns.
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