Behind the work
NXT: built for speed, grip and precision
A Visual Identity Built for Speed, Grip & Precision
The challenge
NXT needed a distinctive visual identity capable of communicating advanced tyre technology within the wider Momentive brand environment. The proposition was technically complex, but its performance benefits needed to feel immediate and easy to understand.
The thinking
The creative direction was built around speed, grip and precision. Deep performance-led colours, strong contrast and clean automotive imagery gave the brand a focused, technical character without making the communication feel inaccessible.
The work
The project included the visual identity, colour system, campaign graphics, large-format displays, social assets and technical marketing materials.
The rollout
The identity was designed to work consistently across exhibitions, presentations, technical literature and digital campaigns. Its bold graphic language could scale from detailed product communication to high-impact brand imagery.
The outcome
NXT gained a recognisable and dependable visual system that makes complex technology easier to communicate and enables campaigns and product materials to be produced more consistently.
